![]() ![]() Unfortunately, it isn’t advisable to fill up your Instagram feed with posts by the minute. That is the amazing thing about social media when you offer quality, people naturally share and, inadvertently, promote your brand.īut, before you can start relying on your followers to share your posts, you also have to put in some of your own elbow greases and get your content out there. And if you are offering great content, your followers will be the ones to share and spread your brand to the world. The more people interested in what you are offering, the better your reach. The goal is to get people interested in your brand, your products, and your services. Those who are just starting to build a brand on Instagram whether that’s a personal brand or a large company name, the main goal isn’t just to get a large following. But, what if you aren’t a major influencer yet? Can you still get something out of Instagram marketing? There is a much higher rate of interaction between an Instagram user and their followers, creating a stronger level of trust. International celebrities may have large followings but the beauty of Instagram marketing isn’t just in the numbers. With Instagram influencers becoming major endorsers of popular brands, they are able to reach out to a more targeted community who are actually more likely to be interested in the product they are showcasing. ![]() While Facebook and Youtube are the two leading social media platforms, Instagram is following close behind these major players and is growing at an exponential rate. Followers get to love and comment on the posts of their choosing ultimately creating a whole Instagram community based on common preferences. Users have the option to post their images or videos as a story that will last for 24 hours or as a permanent post on your Instagram feed – unless you decide to archive or delete the post. If you aren’t already familiar with this mobile-based app or how to add a link to the Instagram story, IG is a social media platform where people share photos and short video clips. Instagram As A Social Media Marketing Tool Unlike old media marketing that involved the use of billboards, posters, and TV advertisements that basically target an audience based on their locations, social media marketing can actually bring posts to a company’s target customers. It is no wonder why you are looking for how to add links to your IG stories. That funny post they put on their page might not be a blatant ad, but it’s a way for them to gain shares, grow their audience, and widen their reach for when they put out more marketing campaigns. Social media marketing encompasses nearly all aspects of the platform. If you are a marketing professional, you just might be wondering how to add a link to the Instagram story. If you haven’t noticed already, social media platforms aren’t just sites where people get to share all these funny, inspirational, and sometimes gruesome stories they are now being used by both small and large companies as a marketing platform. While it still ranks as the third-ranked social media site, those users are major targets for networking and advertising products. Just last year, Instagram reached a billion active users on a monthly basis. ![]()
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